Black and white photo of a woman wearing a headscarf and a white top, looking directly at the camera with a neutral expression.

Hi, I'm Jusra.

I'm a social media strategist based in Gothenburg, Sweden, and I specialise in helping clinics, healthcare practices and wellness businesses get more bookings through content that actually works.

I kept seeing the same pattern: hardworking clinic owners putting real effort into their services, but barely showing up online. Not because they weren't trying, but because social media for healthcare is different. It's not about going viral. It's about building trust with the right people, consistently, so that when someone needs your service, they already know who to call.

I've worked with private healthcare clinics, dental practices, universities and wellness brands. One of my clinic clients went from no digital presence to 900+ real bookings — same budget, completely different strategy. From aesthetic clinics and dental practices to physiotherapists and vets — if you book appointments for a living, I know how to help you fill them.

Outside of work I'm probably nerding out over why a specific video got 4 million views or testing a new hook format. I genuinely love this stuff — and that curiosity is something my clients feel from day one.

— Malmö University, Communications Dept.

Work with me

Ready to get more bookings?

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Frequently Asked Questions

  • I'm based in Gothenburg, Sweden, but I work with clients across Sweden and internationally.

    Social media has no borders, and neither do my strategies.

  • Yes. This is my strongest area! I understand the sensitivity around healthcare content and how to communicate trust, professionalism and care in a way that actually converts. One of my clinic clients went from zero digital presence to 900+ real bookings. I know what works in this industry.

  • Results vary depending on your starting point and service area, but my clinic clients have seen 900+ direct bookings and a 27% reduction in ad costs. I set clear goals from day one so you always know what we're working toward, and why.

  • I specialise in Instagram, TikTok and Facebook — the three platforms where clinic clients see the strongest return.

    For healthcare, Instagram is usually the most effective starting point.

    I help you figure out where your patients actually are and focus your energy there.

  • Both. Whether you're a solo physiotherapist, a dental practice with a team, or a growing wellness clinic — I adapt the approach to fit your size, budget and goals.

    I also offer workshops if you'd rather learn to manage it yourself.

  • Absolutely! Most of my clients start from zero or close to it. That's actually where I do my best work. We start with a clear strategy, build from scratch and make sure every piece of content has a purpose. You don't need a big following to get more bookings, you need the right content in front of the right people.

  • Send a message through the contact page. We'll book a short call, I'll learn more about your situation – and we'll take it from there.