Black and white photo of a woman wearing a headscarf and a white top, looking directly at the camera with a neutral expression.

Hi, I'm Jusra.

I’m Jusra Warsame, digital strategist and founder of YU Communications, based in Gothenburg, Sweden.

I built Yu Communications because I kept seeing the same problem, brands putting time and money into social media and getting nothing back. Not because they weren't trying, but because they were playing by outdated rules.

I've worked with everything from national broadcasters to healthcare clinics and universities. What I've learned is that platform-native content, content that actually fits how people use TikTok, Instagram and YouTube — consistently outperforms anything that looks like traditional marketing.

Outside of work I'm probably researching why a random video got 4 million views or testing a new hook format. I genuinely love this stuff. And that enthusiasm is something my clients feel from day one.

Work with me

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Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!

Frequently Asked Questions

  • YU Communications is based in Gothenburg, Sweden, but we operate globally. Social media algorithms are borderless, and so are our strategies. We partner with international brands, higher education institutions, and local businesses, adapting our cultural and platform-native understanding to fit your specific market.

  • We believe that presence alone is not a strategy. While traditional agencies often focus on brand aesthetics or vanity metrics, we focus on platform mechanics and measurable ROI. Our strategies are built on a deep understanding of human psychology, algorithm behavior, and how to structure short-form video to turn static viewers into active customers.

  • We specialize in high-retention, short-form video platforms—primarily TikTok and Instagram Reels. By mastering these specific, algorithm-driven ecosystems, we produce User-Generated Content (UGC) and brand videos that capture attention in the first critical seconds and drive actual conversions.

  • We work with both, but through different frameworks. For established marketing teams and global brands, we offer full-scale Social Media Management and advanced strategic consulting. For smaller businesses, local clinics, and in-house creators, we offer tailored Social Media Workshops to empower your team to confidently manage and grow your platforms internally.

  • Every successful partnership starts with a Discovery Call. We don't believe in "one-size-fits-all" packages. Once you submit an inquiry through our Contact page, we will schedule a brief meeting to understand your current challenges, audit your platforms, and provide a custom proposal tailored to your business goals.

  • Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.